Ah, cross-promotion: only the true geniuses in the field of marketing can pull it off. Or something. I don’t know, I’ve never studied or worked in the industry. But I do know videogames, and I also know that having them at an event — especially when the game won’t be out at retail for another two months or so — is guaranteed to bring out some fans.

2K Sports did just this on Wednesday at the 2008 Sony Ericsson Open in Miami. (I wonder if Niero and Colette went…) They brought out the Wii version of Top Spin 3 and showed it off for the first time in spectacular fashion. The video from the event includes tennis stars like Maria Sharapova, James Blake, Ga

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This entry was posted on Sunday, March 30th, 2008 at 1:17 pm and is filed under Gaming News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.