When the VP of Corporate Communications from a company like M:Metrics contacts you, you know you should take a look at what they’ve to state - that’s exactly what has happened in this case!
M: Metrics have some interesting data on Mobile Gaming as a whole, contextualised by the recent “launch” of N-Gage (as Stefan reported on). Stats-a-plenty below:
According to M:Metrics, in February:
- 48.4 million people played a mobile game
- 20.2 million played a game they previously downloaded
- 7.6 million downloaded a new game
These numbers are all up from the same period last year (February 2007),
when:
- 45.2 million played a mobile game
- 18.5 million played a game they’d previously downloaded
- 6.8 million downloaded a new game
Among Nokia owners,in February, 20.1 percent (5.9 million people) played a
mobile game, against a market average of 21.4 percent. Other Nokia stats:
- 6.2 percent of Nokia owners played a game they’d previously downloaded (versus 8.9 percent market average)
- 2.7 percent downloaded a new game (versus 3.4 percent market average)
“Nokia is currently underperforming in the games market today primarily due
to the fact that the US market is flooded with low-end, free Nokia phones
that came with carrier contracts,” said Mark Donovan, senior analyst,
M:Metrics. “Today, N-Series devices are still quite costly and are not
widely distributed in carrier channels, resulting in low market adoption.
However, among those toting high-end Nokia devices on the Symbian operating system, 30.8 percent played a mobile game, indicating that mobile gaming is a popular activity on these phones.”
It will be interesting to see in a year's time, how N-Gage (which is currently limited to very recent Nokia NSeries devices) has affected the stats - will it be measurable, one wonders - probably, if Nokia have anything to do with it!
If you want to check out M:Metrics' site, you can go here.
—
Related Articles at IntoMobile:
Share This
Share This
Nokia's booth at CTIA Las Vegas 2008 was impressive. Alongside giants like LG, Samsung, and Motorola (even though they didn't really display anything), Nokia stood proudly with its multi-colored, techno-music-playing, high-end handset displays.
Entries (RSS)