If there’s one thing that people can’t seem to concur on in the world of MMOs, it’s how games that are designed to be played forever should fund themselves.

There are plenty of models out there, like subscriptions, micro-transactions, advertisements, but all of them seem to have their different issues. When we spoke to Jeff Strain about his new MMO company, Undead Labs, and his upcoming zombie MMO, we brought this up.

He’d some interesting things to state about why paying a monthly or annual subscription fee is the ideal way to go.